If you’re planning to do a link building campaign, you should perform a technical SEO site audit first. Doing so will ensure that there aren’t any serious issues with indexation, crawlability or link structure. In fact, there are 5 key areas you should focus on.
Each one of those items can have a serious impact on your site’s SEO by improving the efficiency and efficacy of your link building campaign. They should also be addressed prior to investing significant resources.