Feature Insight

Keywords are Dead - Long Live Keywords

Today the Google algorithm is much more complex and, frankly, better than it was just a few years ago. Google doesn’t rely on such a simple measurement as “keyword density“ to determine search relevancy. But, if keyword density is over, how is Google determining what your content is about? How can it tell the difference between quality content and keyword-stuffed gibberish? Let’s take a look at the ways Google is actually rewarding quality copywriting and how you can use them to your advantage.
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