Feature Insight

Learn How to Build a Content Strategy

In 2011 I talked about Content Strategy on a Shoestring Budget at the IA Summit, when content strategy was first gaining traction. It was only two years after Kristina Halvorson’s Content Strategy for the Web was published. I was working for a small web development company and had made content strategy part of our process. Many people wanted to fit content strategy into their projects but were constantly bumping up against budget and time constraints. The idea of doing content strategy on a small (or non-existent) budget seemed to be what people needed to get themselves started. My overall message was “here are the pieces of content strategy, pick one and do it.” Now we are near the end of 2015 and there are far too many people still saying that they can’t get content strategy accepted in their organization or as part of their agency’s development process. Clients won’t buy it. Leadership doesn’t get it. To which I say: “Yes you can! Just do it!”
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